AskMen 2020 Best Hair Dye
Award Winner
As a trailblazer in the men’s hair color space, we’re the first brand to win the esteemed AskMen 2020 Grooming Award for Best Hair Dye.
As a trailblazer in the men’s hair color space, we’re the first brand to win the esteemed AskMen 2020 Grooming Award for Best Hair Dye.
Take our color quiz to tell us about your hair length and desired coverage. Then upload a photo for precise results.
Take our color quiz to tell us about your hair history and desired coverage.
Your colorist individually creates your hair color from scratch, based on your amount of gray and hair length for a natural and seamless finish.
Pros craft your hair color from scratch.
Your Color Case arrives with easy-to-follow instructions and the tools you need to color at home in a snap. Plus, shipping’s free.
We deliver it to you with all the extras to make coloring easy.
Blend your grays or cover them up.
It’s totally up to you.
Fully Gray
Few Grays Blended
Some Grays Blended
Most Grays Blended
All Grays Covered
“I absolutely love the results. My color is just right, with a nice blending of my gray that’s not too dark. Plus, it lasts for quite a long time and it made my hair look healthier with lots of shine.”
“It couldn’t have been easier, my hair feels so soft and has a ton of shine. It toned down my gray hairs perfectly and looks incredibly natural.”
“I absolutely love the results. My color is just right, with a nice blending of my gray that’s not too dark. Plus, it lasts for quite a long time and it made my hair look healthier with lots of shine.”
“It couldn’t have been easier, my hair feels so soft and has a ton of shine. It toned down my gray hairs perfectly and looks incredibly natural.”